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Use Pantone’s Spring 2018 Colors to Refresh Your Brand

By Carol

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Pantone recently announced their Spring color palette for 2018. There are wide implications for interior design, image consultants, retailers, and of course, market and brand experts.

I’m sure by now you know that your brand is so much more than your business cards, logo or even your website. Your brand is a personal representation of who you are. Your values, your story, your skills and all that’s unique about you encompass your branded message. It’s not what you do, but the brilliant and amazing way you do what you. It’s your superpower and how you share and promote that superpower to the world.

In other words, your brand is the image you impress upon the minds of others and what sets you apart from all others.

One of the key aspects of your personal brand is color. Color is a  powerful phenomenon. How you use, wear it, and incorporate it into your message gives your ideal audience clues that you are playful, fun, focused, formal, trustworthy or any one of several predominant interpretations of who you are.

Pantone’s Palette

Since Pantone sets a new palette every year it’s a great place to go for ideas to build or refresh your brand colors. Leatrice Eiseman, the head of Pantone puts careful thought and consideration into the selection of the colors each season.

“The color palette showcases an appreciation for the complexity and distinctiveness of color and the expression of it, which is something that evolves and can be played with,” said Eiseman. “Consumers need more variety, and this expanded palette embraces the lack of gender and seasonal borders we are seeing within the fashion industry.”

While you explore the 12 colors of in the Spring palette and the four classic colors, consider their meaning and whether or not they speak to who you and the message you want to communicate. In addition, think about how to colors work together. Remember, your goal is to build a brand identity that’s authentic, consistent and unmistakably you.  It’s how you’ll not only build your brand globally, but will peak the interest of your tribe and followers and create raving, loyal, and devoted fans.


Spring 2018 Color Palette

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The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the spring 2018 season, glistening with joy and illuminating the world around us.
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Cherry Tomato
Impulsive Cherry Tomato is a tempestuous orangey red that exudes heat and energy. Demanding attention, this courageous, never to be ignored, shade is viscerally alive.
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Little Boy Blue
With the expectation of the clear blue sky, Little Boy Blue is no longer for little boys only. Suggestive of expansiveness and continuity, this azure blue shade reassures us with its promise of a new day.
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Chili Oil
Seasoned yet season-less, Chili Oil is an earthy brown based red that adds flavorful definition to the spring 2018 palette.
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Pink Lavender
Pink Lavender is a soft and romantic violet rose that charms with its soothing sense of quiescence.
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Blooming Dahlia
With its seemingly suggestive scent, the subtly alluring Blooming Dahlia beckons us with its understated appeal.
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Hinting at retro yet at the same time modern, Arcadia is a cooler, cleaner take on green that with its tinge of blue undertone takes us into a new direction for the spring 2018 season.
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Ultra Violet
Conveying originality and ingenuity, the magical Ultra Violet is a distinctive and complex purple shade that fascinates and intrigues.
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The rich chocolate infused brown Emperador adds strength and substance to the spring 2018 palette.
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Almost Mauve
With its gentle petal like touch, delicate and ephemeral Almost Mauve adds a sense of nostalgia to the spring 2018 palette.
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Spring Crocus
Witty and expressive, Spring Crocus is a flamboyant and tantalizing fuchsia shade that summons you in with its beguiling charm.
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Lime Punch
Sharp and pungent, Lime Punch hits a chord with its strident and striking citrus like presence in the spring 2018 color palette.

Pantone Classic Color Palette

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Sailor Blue
The navy like Sailor Blue anchors the palette.
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Harbor Mist
A mid-tone dove gray; Harbor Mist solidifies the spring 2018 palette.
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Warm Sand
Warm Sand is a comforting neutral shade that effortlessly connects the seasons.
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Coconut Milk
Coconut Milk represents the classic mainstay of a white and/or off-white for the spring 2018 season.


In addition to using the colors in your brand, you should also think about how you’ll incorporate them into your overall image and wardrobe. It only takes 1/10th of a second to make an impression and you want to make sure you don’t blow it. Trivialize this aspect of your brand and it will cost you up to 30% of lost income. In the end, people are drawn to you and if your image creates visual static or makes you unapproachable, you’ll  miss the mark.
Are you an entrepreneurs seeking more clarity about the next best steps in your business? Do you feel like you’re not making enough income or impact in your business? Or maybe you’re just launching your new business? Maybe you need to stand out in your company instead of blending in with everyone else? If any of this sounds like you, I want you to CLICK ON THIS LINK and get ready to walk with the confidence necessary to let the world know your superpower and how ONLY YOU can save the day.Live, laugh, and confidently shine!

Carol 😉

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About The Carol

I'm a 50 years young curvy fashionista enjoying my "second life." I'm a wife, mom of 3 and 1 goldendoodle. I'm a recovering attorney, accidental professor, successful jewelry stylist, and ...