Posted in Branding, Business Building, Personal Style | Tags : brand colors, branding, carol parker walsh, color palette, Evolve Image Consulting, Image, Image Consulting, Pantone, pantone spring colors, personal brand
Pantone recently announced their Spring color palette for 2018. There are wide implications for interior design, image consultants, retailers, and of course, market and brand experts.
I’m sure by now you know that your brand is so much more than your business cards, logo or even your website. Your brand is a personal representation of who you are. Your values, your story, your skills and all that’s unique about you encompass your branded message. It’s not what you do, but the brilliant and amazing way you do what you. It’s your superpower and how you share and promote that superpower to the world.
In other words, your brand is the image you impress upon the minds of others and what sets you apart from all others.
One of the key aspects of your personal brand is color. Color is a powerful phenomenon. How you use, wear it, and incorporate it into your message gives your ideal audience clues that you are playful, fun, focused, formal, trustworthy or any one of several predominant interpretations of who you are.
Since Pantone sets a new palette every year it’s a great place to go for ideas to build or refresh your brand colors. Leatrice Eiseman, the head of Pantone puts careful thought and consideration into the selection of the colors each season.
“The color palette showcases an appreciation for the complexity and distinctiveness of color and the expression of it, which is something that evolves and can be played with,” said Eiseman. “Consumers need more variety, and this expanded palette embraces the lack of gender and seasonal borders we are seeing within the fashion industry.”
While you explore the 12 colors of in the Spring palette and the four classic colors, consider their meaning and whether or not they speak to who you and the message you want to communicate. In addition, think about how to colors work together. Remember, your goal is to build a brand identity that’s authentic, consistent and unmistakably you. It’s how you’ll not only build your brand globally, but will peak the interest of your tribe and followers and create raving, loyal, and devoted fans.
Spring 2018 Color Palette
Pantone Classic Color Palette