Tag Archives | authenticity

carol parker walsh confident brand

Can You Be Too Transparent With Your Brand?

The short answer is YES! The longer answer is that it depends on your brand. We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee […]

carol parker walsh personal branding

Your Personal Brand Begins With Your Origin Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. Just like every superhero has an origin story that explains how they became a superhero, and more importantly why, so do you. […]

confidence carol parker walsh

Being Authentic: Buzzword or Accurate Advice?

People want to hire and buy from those they know, like, and trust. It’s a universally held truth across the business world. The best way to earn the trust of your clients is to be authentic in how you present yourself. I’ve used the word “authenticity” repetitively over the last few years, but what is […]