Archive | Branding

Carol Parker Walsh branding

Use Pantone’s Spring 2018 Colors to Refresh Your Brand

Pantone recently announced their Spring color palette for 2018. There are wide implications for interior design, image consultants, retailers, and of course, market and brand experts. I’m sure by now you know that your brand is so much more than your business cards, logo or even your website. Your brand is a personal representation of […]

carol parker walsh confident brand

Can You Be Too Transparent With Your Brand?

The short answer is YES! The longer answer is that it depends on your brand. We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee […]

carol parker walsh credibility

5 Ways to Up Level Your Credibility

If you feel like you’ve stalled in the process of building your business, it may be time to level up your credibility. To earn top dollar you have to first distinguish yourself as the go-to expert and thought leader in your niche. You’re likely already working toward that goal, and probably have been for some […]

carol parker walsh personal branding

Your Personal Brand Begins With Your Origin Story

How did you get to where you are today? The backstory—which to you might seem boring and uneventful—is a powerful tool that can help solidify your brand and attract just the right audience. Just like every superhero has an origin story that explains how they became a superhero, and more importantly why, so do you. […]

carol parker walsh personal brand

5 Places Your Brand Identity Must Be Consistent

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in […]

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