confident business

4 Smart Business Investments You Need to Make

By Carol

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I get it. You’re a solo-preneur.

You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how to format your email newsletter, and even wrestled your shopping cart into submission.

But that feeling of pride that comes from doing the work yourself comes with a price. Too many small business owners are working too many hours, suffering from burnout and frustration—not because they’re not good at what they do, but simply because they’re unwilling to truly invest in their business.

They’re letting a scarcity mindset prevent them from taking the steps—and making the investments—that will have a massive impact on their business. And maybe you are, too.


By far the biggest objection to outsourcing you’ll hear is “I can’t afford it.” Perhaps you’ve heard—or even said it. But the fact is, if you’re a serious business owner, you can’t afford not to outsource.

The time you free up by not doing those mundane, everyday tasks is time you’ll spend more profitably, by:

  • Creating new coaching programs.
  • Upping your content marketing game.
  • Recording video and audio content.
  • Connecting with your audience through email and blogging.
  • Working with clients either one on one or in a group setting.
  • Or just enjoying your life!

Outsourcing should never be looked at as an expense. In fact, if you’re not getting a return on your outsourcing investment, take a hard look at what you’re outsourcing and to whom, because there is likely plenty of room for improvement.


Most online business owners start out using low-cost tools with limited features. For example, you might be using PayPal exclusively for product sales, and manually adding buyers to your mailing list each time you receive a payment. While that’s an acceptable solution when time is easier to come by than money, you’ll quickly outgrow it. The problem is, too many entrepreneurs fail to recognize the benefits of true automation.

Not only is trying to “make do” with a pieced-together system costing you sales, but it costs actual dollars, too. You (or your VA) will spend extra time simply getting it all to work, rather than letting the tools do the heavy lifting.

Recognize when it’s time to uplevel your marketing tools to include true funnel automation, and watch your income increase dramatically!


It is possible to build your business solely on your own. You can pay attention to what others are doing and reverse engineer their systems. You can read books and blogs and maybe invest in a few carefully chosen training programs.

But there will come a time when your growth will flat line, and you’ll struggle to reach that next level. That’s when it’s time to invest in coaching. And yes, even coaches have (and need) coaches. A coach can help you see past your own blind spots, work through the blocks that are holding you back, and build a business you love—on your own terms.


One of the most powerful tools you have at your disposal is your appearance. Your image speaks volumes and will often determine whether or not you land the client, get the promotion, or close the deal. Think about it. Would you invest your time and money with someone who didn’t “look” like they could truly help you or solve your problem? Coaches and other entrepreneurs spend too much time trying to “convince” people of their competence and too little time showing people they have what it takes. The best thing you can do is invest in an image consultant.

Here’s the truth…most of us were not taught how to dress in an authentic manner that builds confidence and communicates success. If you were to look in your closet now it’s probably filled with a array of winners and what-was-I-thinking pieces. So stop trying to figure this part out on your own. It’s not as simple as reading a few blogs (even mine) or cleaning out my closet. DIY knowledge won’t do it.  Being too close to the subject prevents you from seeing the big picture, and the time you spend trying to figure it out you’ll waste being successful!

Don’t be afraid to invest in your business. Wise investments such as coaching, automation, outsourcing, and your image will pay for themselves many times over.


What are your thoughts on the topic? I’d love to read it in the comments below. And don’t forget to subscribe and follow me on Instagram and Facebook and LinkedIn for business, style, and image info.

Live, laugh, shine!

Carol 😉

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About The Carol

I'm a 50 years young curvy fashionista enjoying my "second life." I'm a wife, mom of 3 and 1 goldendoodle. I'm a recovering attorney, accidental professor, successful jewelry stylist, and ...